Governance and Public Social Responsibility: Key Factors for Local Development Management

Abstract

This article presents reflections regarding the usefulness of the concepts of governance and social responsibility in social participation organizations that accompany the design and management of a municipal plan with a focus on local development in Mexico. The objective is to use these concepts to analyze how they converge with local development and constitute strategies for the solution of social problems. The study method is qualitative of the documentary type. The databases consulted were Redalyc, Scielo, Revistas Científicas Complutenses and Dialnet, among others. The development of the article begins with an analysis of the context that identifies the key factors that led to the integration of a globalized society, the liberation of markets and the local development model. The conclusions include the need for the municipal public administration to transform its organizational structures, carry out practices and values with a view to development and democratic participation. The adoption of the principles of governance, and incorporating some of the strategies proposed by the new public management (NPM), will be key aspects to rebuild the lost trust and improve management with a focus on local development.