Tourist Potential of a Destination: A Look at Development and Evolution. Case: Santo Domingo, Ecuador

Abstract

The objective of this study is to identify the tourism potential of Santo Domingo, Ecuador, by analyzing its tourism activities and determining the elements of the city's tourism system. It is a descriptive exploratory research, with a non-experimental cross-sectional design. Methodologically, it is based on the work of Sergio Molina (2000). Among the results, the increase of 82 tourist activities in 2019 stands out, of which 74 are directed to the area of food and beverages. In this area, there are two important gastronomic areas: one on La Lorena avenue, with 28 establishments; another on Venezuela avenue, with a total of 26 establishments. In total, it has 86 tourist attractions, has basic services, public and private medical care, transportation service and passable avenues. In addition, holding events is a development plus, since it is estimated that 1754 events are held per year in 14 establishments between hotels, universities and associations. In conclusion, the existence of tourist activities in Santo Domingo allows the visitor to refer to the area and generate an increase in demand. Tourism operating agencies should emphasize package design by focusing on publicizing local products.